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Company Activity| CREALITY 3D Stuns the 2019 Bay Area Tech Innovation Summit Discussing Future Business Layout

The 2019 Bay Area Tech Innovation Summit was held at the JW Marriott Hotel in Baoan District, Shenzhen. It is a two-day event organized by EqualOcean, discussing the new trends and new opportunities of business development with the focuses on high-tech innovations.
The conference is one of the most important parts of the BATi Summit which is jointly organized by iYiou.com, EqualOcean, China Smart City Construction Investment Alliance. Having been a highly influential and innovative enterprise in the Bay Area, CREALITY 3D enjoys continuously rapid development and a large user community abroad in recent years. Mr. Liu Huilin, the co-founder of CREALITY 3D was invited to take part in this event.
Creality has accumulated more than 5 years of experience in 3D printer research, production, and trading since its establishment in 2014. Our factory, certificated with BSCI and ISO, covers an area of 20,000 square meters, achieving an annual production capacity of over 500,000 pieces. Consisting of professional researchers and skilled engineers, our R&D team has been constantly striving for quality and excellence. Our products all certified CE, FCC, ROHS, have exported to more than 80 countries including but not limited to France, USA, Australia, Russia, Britain, Germany, Singapore, Egypt, and India, bringing convenience to all walks of life.
With scientific and technological innovation and industrial transformation, technology-based business development is becoming a new trend for Chinese companies to go global. The BAYi Summit gathered more than 10 industry experts and investors to share ideas on future business development of technology, investments, and empower more inspirations on culture, policies, and modes.

At the beginning of the summit, Wang Bin, co-founder and president of iYiou, delivered a speech on behalf of the event organizer. He stressed that there have been great opportunities for Chinese companies developing in overseas markets. The "overseas localization" strategy is the key to the company's going global. Enterprises can only get better when they integrated into the local area, and cope with complicated international situations.

Shen Minghao, Dean of the Guangdong, Hong Kong, Macao and Bay District Research Institute, and Director of the Guangdong Business Research Center, shared the mode and path of the technology development in Bay District. In his speech, Professor Shen Minghao summarized the four types of “going out” industries, and also shared ideas on the Bay Area internationalization strategy.

Cao Yangfeng, Dean of the Hong Kong Entrepreneurship Innovation Institute, author of "Haier Transformation: Everyone is CEO" and "The Fourth Management Revolution", delivered a speech entitled "Haier's Internationalization Strategy." He mentioned that Haier's internationalization began in 1988, and the Trinity International Strategy is an important for Haier’s globalization, namely: localized production, localized researchand development, localized sales, which can avoid the impact of international trade friction on the production of enterprises.
In addition, Cao Yangfeng also summarized the "three-step" routines of Haier's internationalization. The first step is “going out”, which is international trade; the second step is “going in”, which is doing a lot of localization work; the third step is “going up”, which is becoming a high-end mainstream brand in the local area.

As one of the leading international enterprises in the Bay Area, CREALITY 3D also shared the experience and opinions of going abroad. Liu Huilin, the co-founder of CREALITY 3D, Lei Ping, vice president of Haofang Group, and Duan Xia, co-founder of Feicheng, started a heated discussion on how Chinese companies go out.
Lei Ping believes that only if Chinese companies integrate all the strategies of branding and localization to build up user communities, and develop both online and offline sales channels, there will more Chinese brands going abroad and global.
Liu Huilin, the co-founder of CREALITY 3D, stresses that 80% of CREALITY 3D products have been sold abroad. He confirms that the more important core of Chinese enterprises going out is to provide customer-centered service in addition to technical strengths, creating value for customers, bringing convenience to customers. Persevering in serving customers and dedicating to better products can win recognition from customers whenever customers go.
Duan Xia believes that wherever the customers’ needs are, the company and factory should follow. This inevitable future trend makes Chinese companies go out.
The summit attracted more than 500 audiences. The topics covered include all aspects of the company's going abroad, including policy interpretation, a summary of globalization mode, overseas branding, and the rise of Chinese technology.

After the conference, Liu Huilin enjoys exclusive interviews with reporters, introducing the development of CREALITY 3D, the overall overseas market layout, the future strategic branding layout. In 2019, CREALITY 3D has gained breakthroughs in the brand upgrade, product researchand development. The innovative modular 3D printer CP-01, the upgrade version of the global best seller CR-10 V2 mark the highlight moments of the second of 2019.
CREALITY 3D had been dedicated to specific areas like consumer-grade 3D printer, stick to the strategy of branding and technical research, paving the way for going abroad.