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Talk to CEO|CREALITY to Be A Top International Brand of Consumer-Grade 3D Printer Spreading the Convenience of 3D Printing Technology

How could it possible to own a Lamborghini only spending 20,000 dollars?
Many DIY enthusiasts were enlightened bya pieces of news that father-son 3D-printed a Lamborghini Aventador by CREALITY printers CR-10S and CR-10 S5 at total cost of $20,000.

Lofty Aspiration, Fulfilling Dreams
3D printing technology has appeared in the 19th century, but not been popular for a long time. However, as a typical case of “Internet + Advanced Manufacturing”, this technology has been widely used in industrial engineering, education and many other application fields. In recent years, a number of 3D printingequipments R&D manufacturers has sprung out with both strength and market acceptance, among which is CREALITY.

Chen Chun,the co-founder and general manager of CREALITY, has been working in the field of 3D printing technology in Shenzhen, China ever since his graduation. He met Liu Huilin, Tang Jingke, and Yan Danjun in a trade show related to 3D printing technology. Coincidentally, they all were born in 1989. With their in-depth talk going on, they found that they have had their own strengths in product research and development, supply chain, marketing and operation, and agreed on the establishment and startup of CREALITY in 2014.

According to statistics from Wohlers, the global 3D printing market in 2013 was about $4 billion, almost doubled the total amount in year 2012, with the US market accounting for about 1.5 billion US dollars, Europe about 1 billion US dollars, and China about 300 million US dollars. Though not large, the China 3D printing market was still supposed to be optimistic back then. In terms of industry and scientific research, China 3D Printing Technology Industry Alliance, the world’s first 3D printing industry alliance, was established at the end of 2012. In terms of policies, the National Additive Manufacturing Development Promotion Plan (2014-2020) was issued in 2014, pointing out that the additive manufacturing (ie 3D printing) technology innovation system will be initially established by 2017, supporting 5-10 additive manufacturing enterprises with a strong R&D and application capabilities to achieve annual output values over 500 million RMB.


In fact, there is still a certain gap in China's 3D printing technology compared with foreign countries. First of all, China's 3D printing technology starts late, and the technology is not as mature as it in Europe and America. Although equipment, materials, software and other aspects can achieve different degrees of self-sufficiency, the core technologies such as lasers are still heavily dependent on imports. There is no large-scale promotion in the industrial grade and consumer grade fields in 3D printing. The annual sales revenue of 3D printers in Europe and America was generally around $1.5 billion, and there were very few companies in China that could exceed $8 millions.
Under this background, CREALITY was established in 2014.
Secrets of Prosperity: 80% products are exported.
CREALITY has made a hit in European and American markets since its establishment. In 2014, US market research firm OnePoll randomly surveyed 1,000 US customers, and one-third of respondents considered buying 3D printers, and 65% of them wanted to create or print some items for their homes using 3D printers. Exporting the costumer-grade 3D printer to foreign countries is definitely a right decision. On the other hand, CREALITY produces high quality products. CREALITY printers are divided into two types, the FDM 3D printers and the DLP 3D printers, all certified to CE, FCC, and ROHS standards, meeting different demands of customers and application fields.

In 2015, CREALITY released a compact portable 3D printer CR-7, which gradually gain public recognitions, and then multifunctional 3D printer CR-8 in 2016. In 2017, the CR-10 of large print volume eventually exerted a huge excitement in audiences, which is still one of the most copied designs in the 3D printing cosmos. In the nest year, CREALITY issued another Blackhorse Ender-3 which is one of the favorites for DIY enthusiasts.

All the 3D printers mentioned above adopt the FDM technology, which is the main technology used in consumer-grade 3D printer products on the market. It has the characteristics of safe operation, low maintenance cost, high utilization rate of raw materials and long material life, and its printing materials are also relatively easy to obtain. Besides, CREALITY introduces the first patented linear bearing system in China, which makes the 3D printers stable, firm, reliable, accurate. The CR series and Ender series are popularly favored by individual creators due to its strong points of affordable price, high precision, easy assembly and convenient transportation.

In 2018, 3DHubs, a well-known community platform for the global 3D printing industry, released the 3D printing trend report for the second quarter of 2018. The CREALITY CR-10 stood out among the world's products with its outstanding performance, sales volume and reputation, becoming one of the industry leaders in the world's mainstream desktop 3D printer.

Chen Chun, the CEO of CREALITY said “Due to the relatively early development of 3D printing technology in foreign countries, 3D printers enjoy wider acceptance in foreign countries than in China. Customers abroad have strong DIY ability, capable of making various 3D models like 3D animation prints or household items.” Due to the logistics and online shopping convenience, products in China can be easily exported to countries all over the world.
To be the EVANGENIST of 3D Printing Industry
CREALITY presently has long been at the forefront of the global 3D printer sales ranking. To keep pursuing future success, CREALITY decides to guide the way of 3D printing in China, bringing the convenience of 3D printing technology to thousands of households in China.

At present, the development of the domestic 3D printing industry is very strong, but most of them are used in high-tech industries such as aerospace and bio-health. Chen Chun believed that 3D printing technology can be more individual consumers. It is known that CREALITY mainly focus in the field of education, enterprise collaboration, and household application.

CREALITY has developed cooperation with universities, collages, primary and secondary schools, coming the preferred 3D printer brand in education field, and has established research institute of production, learning and teaching with many universities. Recently, CREALITY has been busy in a national event the “Belt and Road” and BRICS National Skills Development and Tech. Innovation Competition.

In addition to education and family scenes, helping traditional manufacturing to reduce costs and increase efficiency is also one of the three-dimensional goals of the idea. With the current rising cost of material sources and the high degree of transparency of industry profits, many companies need to continuously reduce costs to maintain their survival. Chen Chun said that 3D printing will undoubtedly contribute to reducing costs and improving efficiency.

Taking the mold manufacturing industry as an example, as the main manufacturing process in the world today, the mold industry in the past decade has been the main production technology of the manufacturing industry. However, the production of molds requires mold opening to repeated mold modification to final confirmation of production. It takes time and money. Now the popularity of 3D printers has brought innovation to the mold manufacturing industry. Since the prototype sample can be obtained and confirmed in advance by 3D printing, the process of repeated modification after the mold opening is reduced. In addition, 3D printing enables the production of small quantities of accessories and components with greater flexibility.

Overall, China's 3D printing market still has huge room for development, especially for the consumer-grade 3D printer market, which is currently in a period of rapid growth. According to "2019 3D Printing Industry Market Prospects and Investment Research Report", China's 3D printing market reached 2.36 billion RMB in 2018, with an increase of nearly 42%. With the corresponding maturity of China's 3D printing technology, demand will continue to increase. It is expected that China's 3D printing market will reach nearly 3 billion RMB in 2019, and will soon usher in explosive growth.